Are you engaged in Omni-Channel Marketing?
What is Omni-Channel Marketing? The term “omni-channel” may be a marketingbuzzword, but it refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media.
In short, brands and companies need to learn how to engage with consumers, customers, and prospect, in different ways, through different channels. Be where they are and deliver the right experience at the right time.
Things to think about and questions to ask yourself:
Do we have a consistant message and customer experience across all channels? Is our consumer base or business prospects made up of different demographics? How do we engage with our customers via online, mobile devices, social, in-store, in their car, and on their desktop?
A lot of strategy, planning, delivery, and optimizations, of the different Omni-Channels, will determine how people engage with, and see your brand. Ultimiatly, a customers last experience with your brand will be their last impression of it. Good bad, or ugly.
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
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