Non Responsive Website? If so, NO GOOGLE SEARCH RESULTS for YOU!
What is a responsive website? A responsive website is a single website that adapts to any screen size so it's as easy to use on mobile as it is on tablet and desktop – no pinching or horizontal scrolling required. The design instinctively adapts to the device it is being viewed on so it looks great on a mobile, tablet and desktop.
Why is this important? For Google, and other search engines. Google focuses on serving up content that is the most relevent, and can be viewed on mobile devices, as 60% of searches are done through mobile devices. This is in their algorithm. So in short, if you don't have a responsive website, Google will not index your site, or it will pull up other content and webpages that are responsive and relivent to the search.
Things to think about and questions to ask yourself:
Is your company wanting to come up in local searchs? Since 65% of marketing budgets are put on Paid Search, is your company wanting to leverage search to gain new leads, calls, inquaries, and getting a leg up on your competitors? Are you loosing out to your competitors because your site isn't responsive and theirs is? How are you addressing today's world of online marketing, if your site isn't responsive?
Not investing in the centerpiece to your business or brand, in todays mobile, online search world, will cost you you. We cannot express the importance of your site and how this will and is impacting your business and brand, from not only a custer experience standpoint, but a loss on your marketing efforts.
5 Benefits to a Responsive Websites:
- Super flexible, and easy to edit, update, and manage
- Cost effective
- Excellent User Experience
- Google Search and SEO Complient
- 65% of all search is done through someones mobile device, so you need to be where they are
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