HTML vs. CMS Websites
Marketers and Decision Makers rarely get involved in the technology behind their website, as it isn't in their wheelhouse of knowledge, or expertise. However, with websites needing to be responsive, and SEO content driven, for Google Search, they need to understand the difference between a CMS and HTML website.
As a company, or a brand, your website is the centerpiece to your marketing and technology integration, and optimization. With HTML sites being hardcoded and dependent on a HTML technologiest and web developer, CMS websites enables integration into your ERP, eCommerce, CRM, and Marketing Automation platforms, and empowers your technology and marketing teams to collaborate in managing, changes, edits, and creating landing pages through a administration panel.
Things to think about and questions to ask yourself:
How can we leverage Search Engine Terms easily within our website? Do we want to leverage different content for different demographics? Our we going to be proactive in content marketing through our social, and email marketing channels? Do we want to manage our own website or be reliant on someone else to make edits and changes? Are we going to be integrating CRM into our website so we can capture visitor data for email marketing and for Customer Service?
Benefits to CMS Websites:
- Non Technical Users can manage web properties, and can make changes, build landing pages, upload content, track sales and inventory
- Content Repository
- Version Control of Webpages
- Workflow
- No need for HTML Website Developers
- Easy desing of website layout through Industry Standard Pre Built Templates
- Integration into eCommerce, Marketing Automation, CRM, and ERP
- Cost a fraction of a HTML coded site
- Built on Industry Standards and Practices
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