Marketing Automation is a must for eCommerce
Marketing used to be about sending one message to the masses, now it's about sending the right message, to the right person, and the right time. You might have heard terms like, Personalization, Demand Generation, and Email Drip Campaigns? If you have, know these things are the heart of Marketing Automation.
Marketing Automation is a way keep your brand, or company engaged with it's customers, clients. And turning site visitors and prospects, into paying customers. Marketing Automation can increase sales by 30% - 40%.
Things to think about and questions to ask yourself:
Are we wanting to capture site visitor information, such as location, age, name, phone, email, etc? Can we cross sell into our existing customer base? Is our product or service ripe for a subscription model? Do we have a lot of compelling content we can leverage for specific campaigns? Does it take 5 email touches for a consumer or business to become a customer? How do we want our brand to be seen within our target audience? How do we create stickiness with our prospects and customers?
Once you have established your business model and who your target audience and market is, you can start to build the compelling content that you can serve up to the right person, at the right time, making their engagement with your brand personalized.
"Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it."
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