Things to consider when choosing an eCommerce platform
Most companies have gone to their Website or Applications developer to get their input on what the best eCommerce platforms are best to use. When in actuality you should be asking your Marketing and Sales team how they are going to be selling your product or service? What are the tools they need, such as, the ability to do Affiliate Marketing, having reviews, social sharing, price discounts, product bungling specials, or POS Integration, the list goes on!
In todays world of eCommerce, your User Experience and User Interface is crucial to engaging with current and potential customers. The ability to adapt and implement new landing pages and affiliate marketing, product specials, new pricing and shipping, new products or services, in real-time, based off of trends and data analytics, is a must to grow and retain your business. Not all eCommerce Platforms are created equal.
Things to think about and questions to ask yourself:
How many products are we offering up and how many do we see in the future? Do we need a full enterprise platform or something that is light? Do we have the marketing and operations teams, to be able to take advantage the daily opportunities to create on the fly specials, and product bundles, for real-time campaigns? Do we need to outsource our online efforts, or are we going to manage in-house? Are we going to be able to share our website landing pages and content through our social channels? Can we create different customer categories?
As data analytics and AI (Artificial Intelligence) evolve faster and faster, so will the customer expectation of a greater customer experience through your eCommerce Site.
“The time is now. Retailers should leverage the shipping process itself for its trove of data, and invest in technology that will help them maximize every sales opportunity. Though doing so may take time, effort and investment in the short term, in the long term the stakes – profits and customer satisfaction – couldn’t be higher” .”
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